Rose Villain: the rebellious soul of Italian music

There are artists who follow the rules, and then there are those who reinvent them. Rose Villain is undoubtedly the latter. Born in Milan and artistically shaped between Los Angeles and New York, Rosa Luini — aka Rose Villain — brings a truly global vision to Italian music.

Her voice is haunting yet melodic, and her lyrics dive into themes of love, fear, power, and self-discovery. Listening to her music feels like entering a graphic novel or watching a psychological thriller unfold. Every detail, from the production to the visuals, contributes to her immersive storytelling.

Her first album Radio Gotham (2023) introduced a dark, cinematic pop rarely seen in Italy. The follow-ups, Radio Sakura (2024) and Radio Vega (2025), complete a trilogy that is not only musically compelling but also visually and conceptually unified.

But Rose is more than a musician. She directs many of her own music videos, bringing a strong filmic sensibility to her artistic world. In 2024, she launched her beauty brand “Good Villain,” a vegan, cruelty-free cosmetics line that reflects her commitment to ethical and aesthetic integrity.

In an industry often driven by trends, Rose Villain stands out for her bold creativity and unwavering vision. She doesn’t just release songs—she tells stories, creates imagery, and builds a whole universe.
She isn’t just part of the Italian pop scene. She’s reshaping it.