The story of the birth of the Puma brand intersects with that of a second global sports shoe brand, Adidas!
In 1920, in Germany, brothers Rudolf and Adolf Dassler founded the company 'Gebrüder Dassler Schuhfabrik' or the Dassler Brothers shoe factory. The two later decided to pursue their careers separately after 28 years together.
Rudolf Dassler in the company of 14 employees founded the company called 'RUDA' which later took the name PUMA, a brand that wanted to convey power and strength and therefore used the iconic feline we all know by now!
But what changes did the logo undergo over time?
The first Puma logo, created in 1948, featured a puma leaping inside the letter D, in reference to founder Rudolf Dassler's name, so as to pierce it.
In 1951, it was decided to insert the logo depicting the big D and the feline, inside a double hexagon, thus forming a sub-frame in which the complete inscriptions Rudolf Dassler, at the sides of the hexagon and Schuhfabrik (shoe factory) at the bottom are also written. Below the design is also added, the brand name.
In the years since 1958, Puma has dedicated itself with great attention to the world of football by launching its first shoe called ATOM, characterised by the famous white stripe initially created to give more stability to the foot inside the shoe.
The new Puma logo thus became a football boot accompanied by the Puma form-strip.
In '74, the puma logo made its leap to the right of the brand name and was placed in a very thin black rectangular frame.
In 1979, the logo was changed again, the feline jump was instead located in the upper corner of the PUMA name, the bold font was retained, and another change was the removal of the black rectangular frame. A more dynamic logo embodying the characteristics that customers wanted to find in a sporting product is thus created;
The latter being the protagonist of the design on thousands and thousands of sports garments became known worldwide.
Nowadays, the brand's signature colours have remained white and black, except for some versions in which the white Puma logo is placed inside a large, bright red trim.