YOGA: JUICE ROMAGNA LIMITED EDITION
Reserved only for bars in Romagna and the Bolognese area, the new limited edition juice celebrates the excellence of the territory it belongs to, where the Conserve Italia brand was born almost 80 years ago and where it continues to produce its juices, hard hit by the flood . A contribution to the restart that joins the donation to support the most damaged families and businesses.
The Yoga summer continues in the name of novelties. Here is the arrival of a new reference that enriches the line of juices: the novelty is Yoga Romagna Limited Edition with nectarine peach flavour.
A true celebration of Romagna is Yoga Romagna Limited Edition in its formula, but not only: the juice, which contains 70% fruit, is made with peach nectarines, one of the area's excellences, supplied by local farmers and is produced in Massa Lombarda (Ravenna) plant.
A celebration that also continues on the label of the 200 ml glass bottle, which presents all the symbols of this land: the caveja, or the pin to hold the yoke of the cart pulled by animals and emblem of Romagna, the piadina, deckchairs and umbrella, to represent the tradition of seaside tourism, the couple dancing ballroom dancing, the popular dance music born in Romagna at the end of the 19th century, and the motto "Tin bota", "hold on" which became famous during the days of the flood .
The new juice was presented in Forlì, on the occasion of the last concert of Yoga Radio Bruno Estate, the summer music festival of the well-known radio station based in Carpi. Event during which Pier Paolo Rosetti, general director of Conserve Italia, presented the mayor of the city, Gian Luca Zattini, with a maxi-cheque symbolizing Yoga's contribution to support families and businesses affected by the flood and to the restart of territory. A contribution that will double the amount donated by Radio Bruno, also thanks to the sale of "Tin bota" t-shirts which took place during the four concerts.