L'ANTICA SARTORIA

POSITANO FASHION was born in the 1960s.

Tourists who came from the city to the sea were constantly looking for suitable attires such as swimwear, sarongs, Bermuda shorts, shorts and etc.

The requests were so many that the inhabitants of merchant origin invented what we now know as the "Positano Fashion".

Transforming elegant beachwear, made from brides' kits, hand-embroidered sheets, old table / pillow / crochet doilies. An extravagant fashion that was immediately appreciated!

The new merchant tailors aided by the entrepreneurs of the fashion world (Benetton and Fiorucci), to give more choice of colors, invented garment dyeing, a technique subsequently chosen by many stylists: producing white garments and then dyeing them according to needs.

Giacomo Cinque and Riccardo Ruggiti fuse the Antica Sartoria together, with two shops, the first in Piazza dei Mulini (in the center) and the second on the beach of Positano.



Today, production and sales take place all over the world but always with the heart, spirit and culture of Positania.