The Romagna designer Alberta Ferretti is so much part of the heritage of our Italian fashion that she is part of us. Yet she has an important story, not easy, but gritty like all the names that come to success and make it emerge. Starting from Emilia-Romagna, from a seamstress mother from Cattolica, thanks to the creative spirit combined with entrepreneurship, Alberta Ferretti has left a profound imprint on Made in Italy, a brand that joins with merit the other great names in our fashion. Always ready to broaden her horizons, she immediately focused on fashion for everyone, without giving up even the elite clothes.
Alberta Ferretti was born in Gradara on May 2, 1950, she grows up in Cattolica, helping her mother who works as a seamstress in an atelier which she closes in 1965. Here, however, she learns the art of creating clothes, of matching, of transforming . At the age of 18 she opens her first clothing store in Cattolica: the Jolly Shop, which sells clothes of the big names, but between one and the others she also inserts some of her personal creations.
In 1974 she decides to create and design a collection that will be presented in Milan. A few years later she founded her own AEFFE atelier and opened the office in Milan, thus looking out into Milanese fashion. In 1983 he began to collaborate with Franco Moschino and together they organized the second very successful line with the Philosophy brand in 1984. With the proceeds of the first successful sales, he not only expanded the company and extended production to pret-a-porter, but it also restores the medieval village of Montegridolfo, in its region, and more specifically near Rimini.
Creative collaborations flock to the Italian designer. And this is how Alberta Ferretti works with Jean Paul Gaultier, with Narciso Rodriguez, she begins to dress movie stars and great singers.
The nineties are the golden years of her brand that is popular all over the world and is associated with the best social events. But not satisfied with the production of clothes, Alberta also tries new paths. Starting from the 56th she in New York, where she opens her first “American” show room: we are in 1996 when she was born AEFFE USA. Since 2001, taking over an old supplier company, the AEFFE group has also started to produce footwear, bags and accessories.
It has been listed on the Milan Stock Exchange since 2007 and extends its single-brand stores to all continents, with particular and appreciated presences in the Middle East and the Emirates. Her fashion is elegant, of quality, of value but never over the top, never too snobbish. Alberta Ferretti's dresses are worn by stars from all over the world and on the most photographed red carpets: Sandra Bullock, Susan Sarandon, Katy Perry, Dua Lipa, Juliette Binoche, Céline Dion, Chiara Ferragni, Regina King, Amal Clooney, Jane Fonda and many more others decide to rely on the style and elegance of Alberta Ferretti.
Such a versatile company can be admired in a thousand different ways. The uniforms of Alitalia's flight attendants are “from Alberta”, many wedding dresses you will wear are “from Alberta”, the refined dresses of show business women are always “from Alberta”. What makes this brand timeless is the acuteness of combining the classic, the elegant and the original modern, without however making the contrast understood.
Alberta Ferretti makes everyone agree: mothers, daughters, athletes, lovers of elegance, very faithful to the classic and rebels in search of novelty. Alberta Ferretti's sophisticated style can also be worn by the average provincial housewife, and so sporty or casual clothes will also appeal to elegant Milanese ladies.