Adidas is a multinational company, was founded on August 18, 1949, is headquartered in Herzogenaurach, Bavaria (Germany) which produces clothing, footwear and sporting goods. It is the first sportswear manufacturer in Europe and the second globally.
Adolf Dassler is the founder of the company, in 1924, and used his nickname "Adi" and the first three words of his surname "das" to form the company name. He had started producing football boots in his mother Pauline's laundry and together with his older brother Rudolf Dassler, he founded the "Gebrüder Dassler Schuhfabrik" (Dassler brothers' shoe factory). Adolf took care of materially manufacturing the shoes while Rudolf took care of the distribution and the management part. In 1947, due to disagreements that had already arisen during the Second World War, the two brothers split up. Rudolf formed his own company which he initially called Ruda (from the first two letters of his name Rudolf and surname Dassler respectively) and which he then renamed Puma in 1948.
After the 1952 Olympics, Adidas bought the three-stripe logo from the Finnish sports shoe company Karhu, for two bottles of whiskey and the equivalent of € 1,600. The trefoil logo was designed in 1971 and presented in 1972, just in time for the 1972 Olympics in Munich. This logo will last until 1997, when the company introduces the "three bar" logo (designed by then artistic director Peter Moore)
The Adidas brand is worn by different artists and sportsmen, during their concerts, events and free time.
For several years, Adidas has been the supplier of the balls used in the European and World Football Championships and in the UEFA Champions League. Many football teams have chosen Adidas as their technical sponsor. Among the most famous clubs in Italy stand out Juventus, the Spanish Real Madrid; the Germans Bayern Munich and Hamburg, the British Manchester United, Arsenal and many others.
The Adidas production range has extended from original football boots to footwear for a growing number of sports; the business has also subsequently diversified and expanded to also include game uniforms for practicing sports and sportswear for leisure time.